Building on the first session, in this second part of our Advance Your Publicity, Advance Your Career podcast series with publicity guru Rick Frishman, we discuss:

Download | Duration: 00:48:21

The Real Scoop on Generating Publicity 
    • Which methods work to your greatest advantage 
    • How to grab attention with creative headlines and “claiming a title” 
    • Using your website to attract publicity

Seven Components of an Effective Press Kit 
    • Going beyond the basics to set yourself apart 
    • Give radio and television producers what they need to highlight your content

Publicity Tools and Resources
    • Learning to manage your own publicity campaigns 
    • When to hire a professional

Five Key Benefits of Media Training 
    • Don’t wing it and why! The value of preparation 
    • How to start strong and gain momentum

7 Success Factors that Complement Media – Rick shares his experience and philosophy 

If you would like to share any thoughts or comments, please contact me, Stefanie Smith, Executive consultant and coach. If you would like to receive notification of future career advancement resources as they become available, please sign up for this blog at sidebar to the right.